your business and acquire new customers through a bulletproof and competitive digital strategy?If you’re a Startup, SMB or Enterprise currently struggling
for traction or you just want more from your current campaigns,
we can point 
you in the right direction.
We're number lovers, focused on nothing but conversions and genuine leads, delivered at the cheapest possible cost. They say numbers don't lie. We thrive on 'em!
Our work is fully integrated and strategically aligned, allowing us to be present across digital platforms that'll deliver your business a positive ROI.
We've driven digital success for clients across the globe, implementing proven and effective solutions rooted in data and campaign best practice.
We'll be your sounding board for all things growth! It starts with more leads but we'll also advise on proper structure to get the best out of your sales team.
Our team of number loving & ROI driven digital experts have delivered impactful and tangible results for all of our clients to date. We are your one-stop shop to understanding and succeeding in the digital arena.
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Increase in new enquiries through Google Ads Campaign Management
Worth of new business created
Increase in time spent on site
Increase in new bookings made through Social Media & Google Ads Management across all 8 venues managed
Decrease in total ad spend across digital channels
Increase in time spent on site, with a bounce rate of less than 15%
Increase in Facebook Page Visits
Increase in Instagram Page Visits
Increase in Organic Post Reach
Increase in Organic Post Engagement
Over the years, we’ve become more and more obsessed with how sustainable client growth can be achieved through the use of the latest digital marketing strategies and technologies.
Now’s a good time to find out how PPC can boost your visibility across the Google SERP with highly optimised & targeted PPC campaigns built in Google Ads.
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Read Less Looking for immediate results whilst your SEO works in the background? Let’s talk about driving high quality and legitimate traffic to your website.
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Did you know that 93% of online experiences begin with a simple search? Like you we are in the business of helping businesses grow, while at the same time avoiding falling off page 1 of Google’s SERP.
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Read Less We’ll organically rank your most important and valuable keywords to keep your business visible across as many eyeballs as possible, with a $0 ad budget.
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We combine strategy and data, creativity with conversion to turn your website into the lead generating powerhouse through specialist CRO optimisation.
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Read Less Heat Maps and Funnel Analysis are some of the processes that we’ll implement to ensure that those who land on your website are engaging and converting as we’d want them too.
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Social campaigns are no longer just about creating awareness, but also converting leads from your most relevant social platforms.
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Read Less We’ll help you achieve conversions at every stage of the journey through highly targeted and thumb stopping social media campaigns.
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Do you have a customer database? Let’s hit em! (Not literally). We help our clients generate more leads and close more deals with targeted, email marketing campaigns. We’ll help automate your email strategy across all stages of the sales funnel, from nurture to conversion.
Reach your untapped audience through the power of Display Marketing. Google Display Marketing allows you to increase your brand’s market visibility and reach the right people through powerful machine learning and targeting capabilities.
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Read Less Whether Prospecting or Retargeting, we’ll make sure the right people see your ads and take action.
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A solidified web presence is no longer an option when it comes to doing business. Today’s consumers are more informed, more discerning and more changeable than any previous generation.
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Read Less We define what problem your website solves and how it should behave, while staying true to the core assets of you business.
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We believe that every brand has a unique story to tell. We are driven by the creative process, fuelled by our comprehensive, meticulous approach to design & branding.
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Read Less We’re an agency that creates relevant and memorable brands that not only separates themselves from competitors, but also stands the test of time.
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B&T National 30 Under 30 Best Entrepreneur
FoundX Pitch Night Champions
Business News Australia Young Entrepreneur Sydney
NSW Business Chamber State Finalist
Western Sydney Awards for Business Excellence, Outstanding Young Entrepreneur
B&T National 30 Under 30 Best Entrepreneur
Together, we will create a successful plan that tackles all aspects of digital marketing, from target market research to the development and deployment of your digital campaigns.
Our proven 5 step recipe for digital success has been tried and tested successfully across our amazing clients.
Throughout this first phase, we'll book in your workshop to establish your brand's marketing objectives and identify the key channels that are best suited to run your digital campaigns.
We then use these insights and learnings to create a detailed campaign brief in the strategy phase, detailing our recommendations off best practices and expert knowledge of the digital landscape. The outcomes of this stage will be used as the building blocks for your digital campaign activation.
Now that we know more about you, we'll use this information to start forming the structure of your very own digital marketing opportunity analysis and campaign brief.
A fully fleshed out competitor analysis, information on industry insights and the right digital channels that we recommend for you based on our expert knowledge will be provided for you, always optimising for the best ROI achievable.
Time to go live! After reviewing your objectives and the various digital channels that we've recommended for you to run in the strategy phase, we can start preparing your personalised and detailed media/content plan.
We'll create recommendations for achieving your goals and map out essential campaigns to reach your target audiences. Then we'll schedule everything to go live once you give us the green light.
We're not an agency that simply sets and forgets.
We understand that the digital landscape is always evolving, so that's why we're always on the front foot and monitoring and optimising your campaigns, to ensure your messaging is always being seen by the right people.
At the end of each month's activity, we will present your automated and custom reporting dashboard detailing your campaign performance, including valuable insights and next steps for the next round of activity. Using the Start/Stop/Continue framework, we'll double down on what is driving success for your business. What works for the first 3 months may not work in the next 3 months, so we constantly iterate on the campaigns to ensure you're navigating through the changes in the market.
3 Min. Read So you want to dominate Google’s Search Engine Results Page (SERP) to obtain more clicks to your website? There are generally two ways you can go about achieving this.
We recommend optimising for: –
Search Engine Optimisation (SEO)
or
– Pay Per Click (PPC)
Our job is to help guide you make the right decision based on your business goals. For more information on each service that we provide to our clients, visit each service page: Pay Per Click (PPC) & Search Engine Optimisation (SEO).
Pay Per Click (PPC)
Pay Per Click or Search Engine Management (SEM) advetising makes your business visible on Google at the exact moment your audience is searching for your product or service. Through keyword implementation and optimisation, you can recruit traffic from Google’s SERP and send them to your website. This is a paid ads channel that can start bringing results for your business almost immediately from when you activate your campaigns. With platforms like Google Ads, you are paying to be at the top of the SERP. You will be able to tell if you are seeing a paid ad if there’s text that shows next to the headline.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is another search strategy used by advertisers and angencies to increase the quality and quantity of organic search traffic to your website from the Google SERP. Organic traffic refers to the amount of clicks to your website that you receive from non-PPC traffic. The goal of SEO is to rank your website, organically, with $0 in ad spend.
SEO is normally optimised across four pillars:
So, What’s The Difference Between SEO & PPC?
In short, SEO is free traffic and PPC you’ll have to pay for traffic. Organic search optimization focuses on gaining natural, ‘free’ traffic by focusing on search queries across a long-term strategy. You will usually start seeing a positive return on your SEO efforts from Month 3. In contrast, PPC is designed to reel in traffic instantly through shorter, pay-per-click campaigns within Google Ads.
Which Do I Need For My Business?
If you’re running a one off sales promotion that is live for a couple of days only (E.g. Black Friday), then we recommend running PPC activity for the above reasons and to generate the quick wins. However, adopting a search strategy utilising both SEO and PPC together will improve the exposure and SERP presence of your website in both the short and long term. When implemented correctly, the two complement each other extremely well.
X/O Digital is your trusted and leading digital agency that can help you with projects like this.
Want to supercharge your business growth through digital? Book A Free Consultation with our Head Of Digital and Digital Lead today.
5 Min. Read Have you noticed that you’re either:
Your website’s bounce rate could be the reason why.
This article looks at what a bounce rate is, why it’s an important metric to closely keep an eye on, what is a “good” bounce rate and some helpful tips at reducing your bounce rate, provided by our team of digital specialists.
What Is Your Website’s Bounce Rate?
An often overlooked metric, your website’s bounce rate refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page. In essence, it tells you how users are, or aren’t, engaging with your website. Let’s take the example of when your searching on Google and you click on the first result which takes you to a landing page that displays a 404 error. Once the user lands on this page, the bounce rate will most likely show as 100% as the user cannot proceed any further or click through to anywhere else and are forced to exit the page.
Not a very good user experience, is it?
What Bounce Rate Should I Be Aiming For?
The best performing sites often optimise for a bounce rate under 40% across their website. This means that approximately 40% of people who land on your website from a search engine or through other channels, are not clicking through further than the first page they land on. The higher the bounce rate above 40%, the more urgent the need to reduce this as quickly as possible. If your website is consistently recording a high bounce rate, did you know we can help you with this? Our team of SEO and CRO specialists are experts in optimising your web content for time on site and conversions.
How Do I Find My Website’s Bounce Rate?
Simply navigate to the Audience Overview tab in your Google Analytics interface and it should appear there. See image below.
My Bounce Rate Is High, HELP?!
Below are some of the reasons as to why you’re not seeing the numbers you’d like on your website. Don’t panic if this is currently you, we’re here to help!
Your Website Takes Too Long To Load
Google takes into your website’s site speed into consideration when it ranks your website on its results page, so it is important that this is one of the first optimisations you need to consider when your bounce rate is high. If you are sending new users to your website, they will almost exit immediately if you provide them with a poor and slow experience. A site that loads quickly makes it easy for customers to enjoy your content, prompting more users to engage with your products or services. We recommend using Google’s Page Speed Insights tool which returns real time performance data on your website and will let you know whether it is performing slow or not.
Improper Use Of Images & Videos
If youdrown your site with too many videos or static images, this can also negatively impact your overall site’s loading time. We recommend keeping your images at a good quality and spec’d to the most appropriate size. Large images or full-screen background images should be no more than 1 MB, while most other small web graphics can be 300 KB or less. Any smaller and they may become pixelated, any larger and your loading time will suffer.
Poorly Written Website Copy
Not everyone is a wordsmith, however, poorly worded content full of spelling and other grammatical mistakes isn’t going to keep people on your site for very long. You need to have the right content, and it needs to be accurate and well-written for a greater chance at business success. Make sure your content is optimised with high intent, valuable keywords (We suggest using various search reporting tools like SEMRush which show you the best performing keywords across your industry, which you can then include on your website to help with ranking), messaging that is too the point with strong Call To Actions to prompt engagement and uses great internal linking. Speaking of great internal linking, have you read our most recent wins that we’ve delivered for our clients here? Google Analytics also lets you know which of your site’s pages have higher bounce rates so you can optimise accordingly.
X/O Digital is your trusted and leading digital agency that can help you with projects like this.
Want to supercharge your business growth through digital? Book A Free Consultation with our Head Of Digital and Digital Lead today.
Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.
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Whether you're a Startup, SMB or Enterprise, there's always room to grow your business with digital. Our team of digital wizards will help build and execute your perfect digital marketing strategy.
If you're in market, we'd love to hear from you. Please fill out the form below and we will be in touch shortly.
Digital Marketing refers to any promotional activity that is being implemented across digital channels to connect with customers and have them engage with your product or service. This might be in the form of driving traffic from Facebook or Google to a website or the app store to encourage downloads for your new App. A Digital Marketing Agency provides practical solutions to help your business grow through the expert use of digital marketing. We figure out who your target audience are, where they are spending the majority of their time online and what tactics and channels are the most appropriate for reaching them. We also give your business the upper hand by providing knowledgeable and tangible business insights and learnings, backed by real campaign data that we extract and present to you through our reporting dashboards.
If you’re like the 99.9% of advertisers who are after results (aka the best bang for their buck), you will most likely be searching for a digital agency who can deliver said results for you. That being said, we understand that there are so many players that play the game, so how do you pick that one diamond amongst the rough? There’s a few things you’ll need to consider:
1. Proven track record of executing profitable and successful campaigns: Look at your prospecting agency’s case studies to find the results they achieved for their clients and how they achieved them. Don’t be swayed by the fluff and terminology, look for case studies that showcase actual tangible business results such as “Achieved X% uplift in revenue over the past 6 months”. Check out our most recent wins for our clients here.
2: Make a list of the services you require to make sure the agency can deliver them for you: If you require PPC, SEO or Social Media Marketing services, these should be listed on your agency’s services page within their website.
3: Are they invested in you, and are passionate about helping your business grow? This is very important, and a quality that should be considered when choosing your next digital agency. An agency that are super invested in managing your business’s digital marketing activities are the ones that will deliver the results for you. What you don’t want is an agency that will try and sell you on services that are not beneficial to your business and are just after making as much money off you as possible.
Our strengths align seamlessly to create powerful businesses that cut through the competition. We offer both Paid & Organic Digital Marketing services including Pay Per Click (PPC), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) Social Media Marketing (Facebook/Instagram & LinkedIn), Display Marketing and Email Marketing. For a more in depth explanation of each service, visit thexover.digital/services
Pay Per Click (SEO) refers to optimising your website’s ranking on the Google SERP (Search Engine Results Page) organically, meaning without any ad budget behind it, for the most relevant keywords that matter most to your business. SEO is generally considered to be a more long term strategy requiring careful optimisation & keyword monitoring across reporting and insight dashboards such as Google Search Console and SEMRush. In contrast, Pay Per Click (PPC) through platforms like Bing and Google Ads immediately puts your business in front of as many eyeballs as possible through machine learning and optimising to prompt clicks to your website. Unlike SEO, you can put ad budget behind your PPC campaigns and target users via sophisticated targeting capabilities. The benefit of running PPC activity is that it has an almost immediate effect when you launch your campaigns meaning that you could rank in the top search position within the first couple hours of going live. For a complete and more successful Digital Marketing Strategy, our recommendation is to run both consecutively to ensure greater coverage across the SERP whilst reaching as many users as possible.
We’re big advocates for automating everything we do, including reporting your campaign’s performance via your personalised reporting dashboard. We use Google Data Studio to create your personalised performance dashboard that pulls in the relevant data from all your live channels which we will walk you through at the end of each month. We’ll compare current performance against our set KPIs and advise on next steps for the next period.
Each account will have its own dedicated Digital Specialist & Account Manager who will be managing the day to day activities of your campaigns, with a Digital Lead overseeing from a project management standpoint.
That’s entirely up to you. For many SMB’s, a digital marketing budget of around 10% of gross revenue is generally an acceptable figure. However, we understand that you might be new to market and haven’t achieved net positive revenue yet. If that’s you, we recommend starting off small for the purposes of testing and learning and then assigning more ad budget once we’ve helped your brand establish and gain traction. A minimum of $2,000 ad budget per month assigned to each channel will be sufficient.
We certainly can. We have an in house team of designers who specialise in Branding and Content Design. However, you are more than welcome to source your own content for us to implement across your channels if you have someone already managing this for you.
We’re also an agency of passionate designers, dedicated to unlocking the creative strategy that defines your brand. Our team of specialist designers develop brands that are built to last, designed to attract and create immediate impact. They are the experts in crafting premium creative work for every application, from digital to print to experiential. Visit thexover.agency for more information.
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